FIFA World Cup 2026
Sports
2026
AVAILABLE FOR FREELANCE
ESTEFANIA AGUILAR
FEATURED WORK
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
MORE ABOUT ESTEFANIA
CREATIVE BRAND LEADERSHIP FOR GLOBAL ICONS.
Brand Manager, Senior Producer, and Creative with 13+ years of experience turning ideas into compelling brand experiences. From creative strategy and art direction to UX/UI and production, I bring together creativity and business thinking to build work that captures attention, strengthens brands, and drives results.
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MY EXPERTISE
(1) CREATIVE DIRECTION
Shaping creative vision and visual storytelling across campaigns, brands, and experiences to create impactful, cohesive work.
(2) BRAND MANAGEMENT
Leading brand strategy and creative execution across markets to build consistency, strengthen brand identity, and deliver measurable impact.
(3) PRODUCTION
Leading creative production from concept to execution, connecting teams, timelines, and resources to deliver impactful work at scale.
(4) STRATEGY
Developing creative strategies grounded in research, insights, and business goals to build meaningful brand connections and drive measurable results.
MOTIVATION
I’M MOTIVATED BY THE CHALLENGE OF CREATING EXPERIENCES THAT PEOPLE ACTUALLY FEEL.
For me, great creative isn’t just about making something look good—it’s about understanding people, finding what connects with them, and turning an idea into an experience they remember. Whether I’m working on a global sports brand, a travel experience, or a digital product, I’m passionate about bringing strategy, creativity, and storytelling together to make every touchpoint count.
WHAT DRIVES ME MOST IS CREATING THAT EMOTIONAL CONNECTION BETWEEN A BRAND AND ITS AUDIENCE.
I want people to walk away feeling something—excited, inspired, understood, or simply connected. The goal is to create experiences that go beyond awareness and become part of how people feel about a brand: building loyalty, creating memories, and turning customers into true brand lovers.
EXPERIENCE
FIFA
BRAND MANAGER 2025 - 2026
Shaping FIFA’s brand across the 2025 Club World Cup and 2026 World Cup, connecting creative strategy, collaboration, and execution across global markets.
ROYAL CARIBBEAN
SENIOR PRODUCER 2018 – 2024
Led digital content and e-commerce experiences for Royal Caribbean, including deck plans, 360° tours, and 1,200+ marketing pages. Research-driven creative helped Icon of the Seas sell out within 24 hours, while digital initiatives drove 22%+ revenue growth and 27% brand awareness growth in 2024.
BURSON MARSTELLER
SENIOR CREATIVE 2016 – 2018
Led research, social strategy, and creative campaigns across Latin America for brands including FedEx, Converse, and Ford, driving 63% brand awareness growth for FedEx and $800K+ in earned media for Converse. Helped expand key accounts and win new business through creative innovation.
YOUNG AND RUBICAM
CGI CREATIVE MANAGER & TALENT COORDINATOR 2014 – 2016
Drove global creative asset management and digital optimization for Colgate, generating 120% ROI, 72% growth in brand awareness and impressions, and reducing copyright liability by 92%.
FAVOURITE
STACK
ILLUSTRATOR
DESIGN SOFTWARE 98%
Vector design and illustration for branding, graphics, typography, and visual assets.
PHOTOSHOP
DESIGN SOFTWARE 95%
Image editing and compositing software for retouching, photo manipulation, digital artwork, and visual design.
FIGMA
DESIGN TOOL 92%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
APPLE
HARDWARE MACBOOK
Apple Inc. is an American multinational tech company headquartered in California, in Silicon Valley.
FREQUENTLY ASKED QUESTIONS
Sports, travel, healthcare, fashion, hospitality, automotive, home goods, and more. Basically, if there’s a brand, there’s a creative challenge.
Brand strategy, creative direction, graphic design, web design, UX/UI, illustration, and creative production—from big ideas to the final pixel.
Every brand has a story. The goal is to understand the audience, find the opportunity, and create a visual identity that feels authentic, memorable, and consistent.
Research, ideas, lots of exploring, refining, and bringing the strongest concept to life. No cookie-cutter solutions.
Adobe Creative Suite, Figma, Sketch, WordPress, and whatever tool gets the job done.
LET'S WORK TOGETHER
CONTACT NOW
BASED IN MIAMI, I BLEND STRATEGY, STORYTELLING, AND CREATIVE DIRECTION TO BUILD BRANDS PEOPLE WANT TO CONNECT WITH. FROM GLOBAL SPORTS TO TRAVEL AND ENTERTAINMENT, I TURN IDEAS INTO EXPERIENCES BUILT TO BE SEEN, FELT, AND REMEMBERED.