Icon of the Seas
Travel
2024
FIFA Club World Cup 2025
A NEW TOURNAMENT. 32 CLUBS. 11 CITIES. ONE GLOBAL STAGE. The FIFA Club World Cup 2025 launched a new era of global club football in the U.S., bringing together 32 clubs and nearly 2.5 million fans in stadiums. The tournament reached an estimated 2.7 billion people worldwide, generated 9 million new social followers, and achieved 80% awareness among global football fans—turning a brand-new tournament into a global moment.
- CLIENT FIFA
- YEAR 2025
- CATEGORY BRAND
- LIVE PROJECT Visit Site
MARKETING
Helped bring the Club World Cup to life through a massive OOH campaign across key U.S. markets including New York, Miami, and D.C. From Times Square takeovers and public transit to branded boats and drone shows, we transformed cities into bold touchpoints designed to build awareness, excitement, and momentum for a brand-new global tournament.
FAN OPERATIONS
Worked closely with FIFA’s Fan Operations team to create multilingual stadium, digital, and customer-facing communications for a new global tournament. With fans traveling from around the world, we developed clear, culturally relevant materials that helped diverse audiences navigate their experience—from digital touchpoints to matchday.
VOLUNTEERS
Worked closely with FIFA’s Volunteer team to help launch the program in the U.S., creating marketing materials, branded environments, and experiences that generated incredible interest and engagement. The program became an important foundation for World Cup 2026, helping us learn, evolve, and shape the volunteer journey for an even bigger global stage.
EVENTS
Brought the Club World Cup brand beyond the stadium through unique events including the Final Dinner, a New York yacht and drone experience, and FIFA Club party in Miami. From signature cocktails and cigar rolling to legend meet-and-greets and entertainment, each activation created its own memorable experience while building excitement around the new tournament.
CONCEPT
Our brand approach focused on turning a new tournament into a global cultural moment. By bringing together FIFA’s identity with the passion and personality of 32 clubs, we used bold marketing, immersive events, and fan experiences to introduce different leagues and football cultures to new audiences—building awareness, excitement, and connection beyond the traditional fanbase.
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