FIFA WORLD CUP 2026
Sports
2026
Oster
NEW PRODUCTS. LOCAL FLAVORS. 16K+ VIEWS. ONE WEEK.
Oster introduced its blender and rice cooker to South American audiences through Spanish-language recipe and how-to content designed to educate, inspire, and showcase the products in action. From everyday recipes to easy-to-follow tutorials, the videos turned product education into engaging social content—generating 16K+ views within the first week of launch and driving increased audience engagement.
- CLIENT OSTER
- YEAR 2016
- CATEGORY CREATIVE
- LIVE PROJECT Visit Site
ART PRODUCTION
Developed storyboards and helped guide the visual direction throughout production, ensuring every video remained consistent with the Oster brand while making product education feel simple and engaging. From framing and styling to the overall look and feel, the focus was on turning informational content into approachable visual stories that made the products easy to understand and use.
PRODUCTION
Managed key production details from pre-production through the shoot, coordinating talent, locations, props, lighting, and production schedules. The focus was on keeping every moving piece organized and on time while creating the right environment to bring the creative concept and Oster products to life on camera.
STRATEGY
Developed social campaigns around the video content to grow Oster Latino’s audience across Facebook, Twitter, and YouTube. By adapting content and messaging for each platform, the strategy focused on turning helpful recipes and product tutorials into engaging social experiences designed to increase reach, drive interaction, and attract new followers.
CONCEPT
Our creative approach focused on turning everyday cooking into simple, useful, and inspiring content for Oster’s Latin American audience. By combining easy-to-follow recipes, product education, and social-first storytelling, we showcased how Oster products could fit naturally into everyday life—making the brand more approachable while driving engagement, building awareness, and growing its social community.
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