FORD
Automobile
2017
[portfolio_shortcode]
Converse
SKATE CULTURE. INFLUENCERS. BRAZIL. ONE BIG POOL DAY.
Converse brought the Anti-Hero collaboration to life through a mix of influencer strategy, grassroots marketing, digital content, and experiential activations. The campaign connected the brand with Brazil’s skate community and generated $800K+ in earned media, turning an authentic cultural moment into meaningful brand exposure.
- CLIENT Converse
- YEAR 2017
- CATEGORY CREATIVE
- LIVE PROJECT Visit Site
INFLUENCER CAMPAIGN
Connected Converse with influential voices through product seeding, content creation, and curated brand experiences designed to inspire authentic storytelling. The result was a wave of organic content that extended the campaign beyond the activation, generating global reach and meaningful engagement with new audiences.
EXPERIENTIAL MARKETING
Built the Converse Rated One Star experience around discovery, culture, and a little unpredictability. From scavenger hunts through São Paulo to the One Star Hotel and Big Pool Day, we created once-in-a-lifetime experiences that put the Converse One Star at the center of the journey—giving global influencers authentic moments worth capturing, sharing, and turning into organic brand awareness.
BRAND STRATEGY
Focused on helping Converse find an authentic social voice by connecting the brand with influencers who genuinely reflected its culture, attitude, and audience. By prioritizing authentic relationships over traditional endorsements, the strategy generated highly engaging organic content, expanded reach, and drove strong earned media value—connecting Converse with its core customers through voices they already trusted.
CONCEPT
Our approach focused on turning influencers into authentic extensions of the Converse brand. By connecting with creators who genuinely reflected Converse’s attitude, culture, and community, we combined product seeding, original content, and one-of-a-kind experiences to inspire organic storytelling—building awareness, engagement, and earned media through voices audiences already trusted.
